Bayer sets up an open innovation centre in the Barcelona metropolitan area.

Bayer, the great reference in the health sector, has inaugurated a new open innovation centre in Barcelona. It has been named Lifehub Barcelona and is located at the headquarters of Bayer Iberia, in Sant Joan Despí.

This new space will focus on promoting and accelerating innovative projects in health and nutrition. The centre plans to create contacts between startups, universities, technological institutions and innovation and research centres, so that they can grow, learn and evolve together.
Bernardo Kanahuati, CEO of Bayer Iberia (Spain and Portugal), said: “Working together with the local ecosystem is fundamental to accelerate and focus our activity in essential areas such as health and nutrition.

The Bayer LifeHub is a 600m2 space dedicated to innovation programs in three specific areas: the promotion of innovation culture within the organization, the connection with different entities belonging to the local innovation ecosystem and the promotion of entrepreneurship through the identification, support and development of local companies, startups and entrepreneurs.